State Rep. Rod Roberts, R-Carroll, today promoted himself as a "new face" and touted himself as a fiscal and social conservative who is friendly and approachable as he announced creation of his exploratory committee for governor to about 100 people packed in a Statehouse conference room.

"I want to serve the people of Iowa as their next governor," Roberts said. "I have spoken with countless Iowans who have told me that Iowa needs a change in leadership and a change in direction. ... I cannot think of a time personally when there have been so many people who are unhappy, dismayed and upset with the way things are."

Roberts promised to be real, upfront, candid and transparent with the people of Iowa, and to respect the people as those who hold true political power. "I will be careful with your money as I am with my money, and I am very careful with my money," he said. "I also believe in protecting the life of the unborn. I also believe in the traditional definition of marriage."

Frank Severino of Urbandale, a retired lobbyist, will be Roberts' campaign manager. Diana Clay of Clive is communications director and former Lt Gov. Art Neu is on the leadership team, as is state Rep. Jeff Kaufmann, R-Wilton. Roberts said former Govs. Robert Ray and Terry Branstad were among those who encouraged him last fall to run, creating a "statewide buzz that has grown ever louder."

• Listen to audio of Roberts' press conference
• See more photos from the announcement

Labels: audio, photos, Rod_Roberts